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Local TV Is Finally Ready To Go Programmatic
After years in development, a programmatic solution for buying and selling local linear advertising is finally ready to launch. “We have a newly formed partnership with ITN that is going to change the ...
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How one of the biggest local TV mergers ever could blow a hole in Trump’s affordability push
A proposed merger that would form the biggest local TV company the country has ever seen risks driving up monthly TV bills for tens of millions of Americans, undercutting President Donald Trump’s ...
NEW YORK—ITN and the sell-side advertising company Magnite have announced the launch of what they are billing as the industry's first Local Linear TV Private Marketplace. The launch follows an earlier ...
In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor’s office. Revenue spikes upwards on even-numbered ...
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